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Local SEO is a content marketing strategy that involves optimizing your online presence for better visibility within the local search results.
When your business is optimized for local keywords, products, and locations, it becomes much easier for customers to reach you and make a transaction. Local SEO companies begin with optimizing a website's content with local keywords, listing it on multiple business directories, creating compelling content, and keeping the NAP details (Name, Address, Phone) accurate at all locations.
As a professional local SEO marketing company, our local SEO services are based on certain strategies that are proven to boost search engine rankings. This includes:
City-specific landing pages – All of your CTAs should lead to landing pages. If you have more than one physical location, then you need multiple landing pages. For example, if you have two computer service repair shops, one in Jacksonville, FL, and one in Orlando, FL, then you should have two different service pages that lead to the landing pages focused on their respective locations. Make sure that all of your landing pages are city specific.
Consistent NAP listings – Your NAP (name, address, and phone number) listing should be posted on every page of your website, but most importantly on your Contact page and your FAQ page. You should also submit NAP listings to local directories.
Local-based blog content – Create blog content focused on local subject matter. For example, if you’re running a roof replacement company in Dallas, TX, a blog post might focus on what kind of roof problems a Dallas homeowner is likely to experience. On the other hand, it wouldn’t make much sense to write a blog post about roof damage caused by snow.
Local discounts and event promotions – Advertising local discounts and events at your store online will help boost your SEO because of being naturally local.
Local press releases – Press releases are not only a great way to increase awareness of upcoming events (such as product launches or special sales) or new services, but they can also help with local SEO as well. Just make sure that you use relevant local keywords where appropriate throughout your press release (such as in the title as well as the body content).
Local guest blogs – In addition to writing local content for your blog, consider reaching out to other local businesses (that you’re not competing with directly) within your industry to see if you can write guest posts for their blog. Doing so can help build local backlinks, which will improve your local SEO as well.
FAQ Pages – One of the simplest ways to create content, you can expand your FAQs into extended content pieces. You can link readers to more information in a full blog post or include a video.
Video Content – Statistics show that video is one worthy area to invest in when it comes to increasing online visibility, so start maximizing your local SEO by adding video content onto your blog or upload them on YouTube. And if you don’t have any idea what to create, why not start with repurposing your blog content?
Customer Case Studies and Interviews – One of the more simple but effective content is customer stories. If you already have testimonials on your site, it will work well to expand them with the story details and proof that show your service or product is a success.
Related but non-competitive niche – Combine related niche into your content strategy and attract new audiences. For example, if you are running a gym, you can also, for example, talk about dieting and health since they are relevant topics that your audience would appreciate.
Reviews/ Recommendation Post – If you do your keyword research, you are sure to come across a lot of search queries that are looking for reviews. So why not create a content page reviewing the top businesses or companies and include yours.
Social Media Content – social media can be a great way to engage your followers, and drive traffic to your website. That’s why to further engage your local audience, it’s best to create social media posts that are relevant to help promote your website and content.
Local Search Engine Optimization offers several benefits to small businesses compared to the usual SEO procedures; the major of them include: