For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term cost to remain there may not be sustainable. You need the number one spot, and ecommerce SEO can help you achieve this.
Making sure your site is using HTTPS rather than HTTP is critical for eCommerce stores. Not only does it ensure encryption of your site so that users' personal details are secure, but it also counts as a ranking factor.
As our research on ecommerce growth shows, mobile traffic now dominates eCommerce globally.
For ecommerce sites, pagination typically comes in the form of ‘load more’ buttons or numbers of product pages at the bottom of the page. Optimizing pagination to be as search-friendly as possible is necessary for eCommerce sites, especially those with many products. These can often have deep site structures, which affect crawlability and should be avoided.
Online reputation management counts. For eCommerce sites, that means online reviews matter more than ever before: 85% of consumers trust them just as much as a tip from a friend or family member. They also count as a ranking signal. Send a follow-up email after a customer has received your product requesting a review or create a small pop-up on your site that encourages users to leave a review without too much effort required (such as a signing-up).
If an item is out of stock, you want that specified on a page and add a recommendation for similar products. You can also include a "contact me when it is available" option. SEO strategy for eCommerce websites can be complex and take time to carry out, but if you follow our advice provided in this eCommerce guide,it is certainly worth the effort. Through thorough and correctly-implemented optimization, you can yield potentially far higher click-through rates and sales than through paid search.
