ECommerce SEO

For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term cost to remain there may not be sustainable. You need the number one spot, and ecommerce SEO can help you achieve this.

What and How?

SEO is one of the critical necessity for e-commerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on. 

 When done right, ecommerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user’s search intent. Optimizing eCommerce sites can yield an ongoing, free source of high-converting organic traffic to your site.

As one of the pioneering web companies to offer eCommerce SEO services, WonderWrks has gained incomparable skills and knowledge about search engine optimization. We’ve learned exactly what it takes to successfully rank in Google and increase organic traffic and revenue. We’ve worked on hundreds of eCommerce sites in a variety of industries and eCommerce SEO is our passion. We help eCommerce websites grow their organic (and paid) traffic/revenue from Google and other search engines every day.

Ensure Your Site is Secure

Making sure your site is using HTTPS rather than HTTP is critical for eCommerce stores. Not only does it ensure encryption of your site so that users' personal details are secure, but it also counts as a ranking factor.

Optimize for Mobile First

As our research on ecommerce growth shows, mobile traffic now dominates eCommerce globally.

Optimize Pagination

For ecommerce sites, pagination typically comes in the form of ‘load more’ buttons or numbers of product pages at the bottom of the page. Optimizing pagination to be as search-friendly as possible is necessary for eCommerce sites, especially those with many products. These can often have deep site structures, which affect crawlability and should be avoided.

Encourage Your Customers to Review Your Products and Services

Online reputation management counts. For eCommerce sites, that means online reviews matter more than ever before: 85% of consumers trust them just as much as a tip from a friend or family member. They also count as a ranking signal. Send a follow-up email after a customer has received your product requesting a review or create a small pop-up on your site that encourages users to leave a review without too much effort required (such as a signing-up).

Deal with Out of Stock and Discontinued Products

If an item is out of stock, you want that specified on a page and add a recommendation for similar products. You can also include a "contact me when it is available" option. SEO strategy for eCommerce websites can be complex and take time to carry out, but if you follow our advice provided in this eCommerce guide,it is certainly worth the effort. Through thorough and correctly-implemented optimization, you can yield potentially far higher click-through rates and sales than through paid search.